Who We Are

At NorthRed, we are driving the future of robotics. We develop the tools that help companies accelerate their robotic development, as well as develop our own embodied AI.

Today, AI is a massive force in the public consciousness, but most of its power is trapped behind a screen. We believe the next revolution won't happen in a browser, but rather in the physical world. NorthRed brings intelligence into the real world, bridging the gap between digital potential and physical reality.

The reason we do what we do is to create a more human-centric world. By giving researchers and companies better tools and creating intelligent embodied AI for the public, we build machines to act like robots, so humans don't have to.

We do this because we know that in a world where every minute matters, whether to meet a deadline or to show up for the people who matter most, precious moments shouldn't be wasted. 

All our decisions are guided by our core philosophy, SPADE.

S - Safety

Safety comes before anything. Full stop. We can only succeed when our clients, customers, and people are fully safe, and all decisions keep this as a top priority.

P - People First

People first is at the core of everything we do. As we grow, build, and develop, we must never lose sight of who we're doing this for: people. This includes not only our partners, employees, and customers, but the broader scope of humanity and society we impact.

A - Advancing Knowledge

With so many different people and backgrounds, each facing a unique set of challenges, one company can't hope to solve everyone's problems. This is why NorthRed is dedicated to not simply advancing the world through the technology we create, but rather advancing knowledge so that other people can integrate what we've learnt into their own communities.

D - Doing good

We believe that as a company focused on contributing to a foundational pillar of tomorrow's world, we have a responsibility to be a force for good. We must ensure that each action we take results in a net positive for the world.

E - Early adoption

Early adoption of new technologies is critical to ensuring that NorthRed's performance is consistently optimized. By utilizing emerging technologies, we not only ensure that we're using the best possible tools available but also provide support for new technologies to gain entry into the market and make a lasting impact.